1: Your customers are listening.

Over 193 million Americans regularly stream audio content spending, on average, 4 hours per day on these platforms. This makes digital audio one of the most ubiquitous mediums available to advertisers. It’s not just music streaming either, podcast listenership has grown 22% YoY and is now the fastest-growing media audience, with ad spending expected to double in the next year.

2: Digital audio ads get attention.

While banner ads often go unnoticed, 98% of audio ads are listened to in full, thanks to the immersive nature of audio content. Podcast listeners pay attention to ads, and are therefore much more likely to take action, and recall your brand.

3: Digital audio compliments other digital ads.

With Americans spending four hours a day listening to a variety of audio content, audio ads fill the space left by Meta and Google ads. Reaching your audience when they aren’t scrolling through social media feeds or actively searching the internet. This allows you to coordinate messaging across multiple channels and have a much broader reach.

4: Digital audio ads are highly targeted.

Streaming platforms offer precise audience targeting, allowing for personalized messaging to specific groups. You can target based on things like interests, intent, behaviors, and demographics. You can also specify which type of content you want your ads to be featured on, like smooth jazz stations or history podcasts.

5: Digital audio ads make your local business feel bigger.

Your ads will primarily run alongside national brands, building credibility and trust and generating a buzz that can enhance your reputation and increase awareness. Right now is the perfect time to invest, as costs are still relatively low, and most local businesses have yet to adopt this new technology. This gives you a head start in taking your brand to the next level.